Welcome
plastic solution
An aggressive plan to leverage global concern into coordinated action—at unprecedented speed and scale.
World Harmoni Corporation™ is a U.S. Delaware C-Corp structured for impact, not just growth. Our core mission is a scalable defense against global plastic leakage, starting with the greatest threat to life: micro and nano-plastics. Data support that billions of individuals are highly concerned and willing to help with the plastic crisis. But their potential impact is diluted by a large number of regional NGOs promoting multiple directives. We aim to unify this dispersed energy using our proprietary roadmap for plastic reduction, translating global concern into coordinated action and quantifiable impact. This is achieved through global branding, new product inventions, and a multilingual educational streaming docuseries. Our research indicates we could accelerate reductions of environmental plastic leakage at unprecedented speed and scale.
How to prevent 8 billion point sources of plastic leakage.
Daily plastic emissions by nearly 8 billion people is wholly unaddressed and contributes to invisible threats from micro and nano plastic across ecosystems and human health. Without solutions, these consequences will intensify. Recognizing the limitations of all current viable interventions, Lau et al. (2020) concluded the private sector must help. We started a big-picture analysis in 2014, and after a decade of R&D, we achieved a cutting-edge solution.
We reframe plastic pollution as a human herd problem, driven by a widespread social norm of plastic release—a behavior distinct from blatant littering, which has been effectively reduced through anti-littering campaigns. This release norm spread like a contagion alongside the globalization of plastic products.
To change this release norm, we developed a proprietary marketplace approach to influence smarter plastic responsibility at the consumer level.
Understanding the need to strike a balance between a worldwide trend to live sustainably and consumer leanings to choose convenience over environment, our solutions are designed for fast and easy integration into lifestyles. Our research informed a global target audience hungry to solve plastic pollution, new product inventions, specially crafted messaging, and a scaled method to reach them using today's advanced channels of communication and distribution.
To further accelerate the shift, we are developing a compelling multilingual educational entertainment docuseries for major streaming services, written by our chief science officer. It gives humanity a big picture of the behaviors that release plastic, the scale of emissions by eight billion people, and how it is redistributed by 40,000 severe weather events per day on Earth—and what they can do to help.
Our global model could generate widespread behavioral shifts to slow the cumulative buildup of 710 million metric tons of plastic pollution, Lau et al. (2020) forecasts will enter all ecosystems between 2016 and 2040.
Our solution takes a global cohort beyond 'awareness' media, toward actionable behaviors to disrupt consumer release of macro, micro, and nano plastics. While specific details are proprietary, our approach is novel to the plastic pollution discourse—it is not anti-littering, 'Reduce, Reuse, Recycle,' awareness media, and non-disruptive to industries. We leave those efforts to others."
In September 2024, we formed World Harmoni Corporation (WHC), a for-profit C Corp. Our financially self-sustaining business model allows free access to global markets via a non-disruptive, business-friendly approach.
To maximize our impact, we are building a world-class team envisioned to bring proven success in global brand development, marketing, robust end-to-end supply chain management (including engineering and manufacturing), monitoring development, and a high-performing sales engine.
Our plan targets the most efficient point in the product lifecycle to mitigate environmental leakage because once micro and nano plastic (MnP) is released, it becomes borderless,
Nearly impossible to cleanup, prevention is the most efficient solution, and at a scale to match the scale of plastic release.
If our plan is adopted, we could slow future release of plastic by millions of metric tons per year, save trillions of dollars across global cleanup efforts, human health expenditures, ecosystem preservation, and industrial burdens, while concurrently accelerating the realization of a Circular Economy.
Project specifics are proprietary.
Why Private-Sector, For-Profit
Plastic pollution has a growing body of research documenting harms and its insidious reach into ecosystems. Reviewing viable scenarios to solve plastic pollution, even with aggressive measures such as circularity, scientists in two 2020 studies forecast annual plastic emissions will increase to 53 million MT by 2030 (Borelle et al., 2020) and 710 million MT of cumulative plastic will enter all ecosystems by 2040 (Lau et al., 2020); both studies call for an urgent response from the private sector to employ an economical solution.
The challenges faced by governments and non-profit organizations in addressing plastic pollution are multifaceted and complex, to include:
- Sovereign Constraints: Governments must stop at their borders--but when plastic escapes, it becomes borderless, redistributing into the commons by Earth's natural systems.
- Resource Constraints: Non-profits often operate with limited resources compared to for-profit entities. This can restrict their ability to invest in large-scale advertising and marketing campaigns.
Findings & Benefits
The Intersection Point: Our proposed paradigm offers a middle-ground solution that satisfies environmentalists and business by slowing plastic emissions using the flow of business. The strategy is designed to divert more uncontrolled waste into controlled waste systems, including micro and nano plastic, which could speed up fruition of the circularity framework.
Project benefits include:
- A synergistic plan that could disrupt land-based plastic tonnage flows into terrestrial, riverine, and ocean ecosystems, achieving the most significant reductions in High-Income and Upper-Middle-Income Countries within two to five years.
- A plan to achieve a critical mass of human participation that could cascade to a global scale.
- A private-sector, for-profit business model and marketing strategy to amplify price and scale efficiencies for fast deployment and financial sustainability.
- An effort that is not dependent on plastic value.
- Monitoring technology would be developed to measure regional and global campaign success in real-time data, and fill knowledge gaps by collecting elusive global terrestrial plastic pollution data.
- It scales with world population growth, corporate expansion into new international markets, and anticipated increases in virgin plastic production.
- It is apolitical and non-adversarial to business to avert delays from special interest groups.
- It could be a candidate for extended producer responsibility (EPR), which producers might welcome because we monetized a scaled solution.
- It reduces plastic pollution in the immediate future as permanent solutions come to fruition.